Deciding among a media announcement and earned news attention is a critical decision for many companies . While sending a press release provides direct control over your story and viewers, it’s essentially promotional. In contrast , securing press reporting from recognized news outlets carries far s

While a news release can initiate the discussion about your organization, it’s generally considered a one-sided form of outreach. Objective media coverage , however, often carries considerably more weight when it comes to establishing business trustworthiness. Receiving positive articles in trusted